Ko Maungaharuru te Maunga
Ko Mohaka te Awa
Ko Tākitimu te Waka
Ko Ngāti Kahungungu te Iwi
Ko Ngāti Pāhaurewa te Hapu
Ko Adam Murphy toku ingoa
Te Hana / The Radiance:
Te Hana is the design practice of Adam Murphy, a creative director and designer working at the intersection of identity, technology, and human connection. With over twenty years of experience leading global agency and in-house design teams, he thrives in bringing purposeful brands to life, crafting experiences that create understanding, spark thoughtful connection, and help ignite positive futures.
His approach is collaborative, holistic, and hands-on - excelling in creative strategy, brand strategy and narrative, identity and experience design, co-creation and systems thinking. He is passionate about shaping brand and design excellence at scale across complex and multi-faceted ecosystems.
Mātauranga / Education:
May, 2023
BDesHons in Visual Communication
Ngā Pae Māhutonga Wellington School of Design, Massey University, New Zealand.
September, 2024
Design for Good Academy Foundation, Cohort 1, Royal College of Art Executive Education, London.
Mātanga Mahi / Work experience:
April 2025 – Present
Creative Director, Global Communications, Brand Experience & Digital, ASML, Netherlands. Leading the global brand experience to drive reputation and affinity for ASML within the advanced technology ecosystem.
Sept 2023 – April 2025
Independent Creative Director, Studio Te Hana, Netherlands. Shaping brand directions for clients including Interbrand, ASML semiconductors, Olympus Medical, Nteractive, Philips Health Technology, Design for Good, and WaterStarters sustainable development.
Oct 2014 – June 2023
Global Experience Director, Brand, Communication, Digital and Events for Philips, Netherlands. Led projects to drive compelling and cohesive brand experiences across the health continuum through human-centered design.
Nov 2011 – Oct 2014
Independent Design Director, The Eclectic London, UK. Working for brands and clients including Interbrand, Design Room Sport, ITV, Apple, Dixon Baxi, and Lothar Bohm.
June 2006 – Nov 2011
Senior Designer and Design Director, Futurebrand, London, UK. Creating and developing brands for London 2012, UEFA, Walls, Vodafone, Zain, XStrata, PSION technology. Working across corporate branding, branded environments, packaging, innovation, and brand identity systems.
Sept 2003 – June 2006
Senior Designer, Redcactus Design, NZ. Specialising in design and art direction for corporate and consumer branding and packaging initiatives.
Get in touch:
+31/0 621 532 333
adam@studiotehana.com
linkedin.com