Ko Maungaharuru te Maunga
Ko Mohaka te Awa
Ko Tākitimu te Waka
Ko Ngāti Kahungungu te Iwi
Ko Ngāti Pāhaurewa te Hapu
Ko Adam Murphy toku ingoa

Te Hana means the radiance.

It is the creative practice of Adam Murphy, a designer working at the intersection of identity, technology, and the human experience.

His approach is collaborative, holistic, and hands-on, specializing in creative strategy, brand identity, experience, inclusive design, storytelling, systems thinking, and creative leadership.

Mātauranga - Education:

May 2003
Ngā Pae Māhutonga Wellington School of Design, Massey University, NZ. BDesHons in Visual Communication,  

Summer 2024
Royal College of Art Executive Education x Design for Good Academy Foundation, Cohort 1. 

Mātanga Mahi - Work:

April 2025 – Current
Creative Lead
Brand Experience & Digital
ASML, Netherlands

October 2024 – April 2025
Independent Creative Lead
- Olympus Medical, Germany
- Nteractive, United Kingdom


Sept 2023 – October 2024
Independent Creative Lead
- ASML, Netherlands
- Philips, Netherlands
- Interbrand, Germany
- WaterStarters, Netherlands


Oct 2014 – June 2023
Experience Director, Brand, communications, digital, & events.
Philips, Netherlands

Nov 2011 – Oct 2014
Independent Creative Director
The Eclectic London, UK

June 2006 – Nov 2011
Design Director,
Futurebrand, London, UK

Sept 2003 – June 2006
Senior Designer,
Redcactus Design, New Zealand

With thought - Feeling - Image - Action